Exploring the Give More campaign

We’ve been lucky enough to be working on the Give More campaign since inception and most recently, we’ve been developing a suite of exciting functionality to help bring the campaign to life online.

What’s the campaign all about?

Well it’s essentially asking people to promote the causes they want to support by making a public pledge to give more money, time or energy to them over the coming year.

The pledge process encourages users to login using either Facebook or Twitter to grab their picture and then asks some simple profile information. It combines this with the image of the cause being pledged to and uses all this information to create a unique pledge which is placed on the pledge wall.

A great deal of the richness of the website relies on this information capture which is incorporated into pledges. We’ve taken all this information and created a really interesting data driven view on the campaign. Take a look at the Explore tab and you’ll see what we mean.

Explore provides an ‘at a glance’ overview of campaign trends, including the most frequently pledged to organisations, some of the most commonly mentioned words in pledges, popular causes and lively locations. Perhaps it’s not surprising that in the current economic climate people are more inclined to give time and energy over money and we found it encouraging to see health topping the bill of popular causes… possibly a by-product of health issues grabbing the headlines?

This chart will be updated weekly to reflect the most recent pledges and the emerging patterns of the campaign and we’re hoping will provide some useful and interesting PR hooks to get people talking and develop more interest in the campaign!

Alongside the explore charts, we’ve also been working on a Twitter integration which allows campaign supporters to make their pledges within Twitter rather than making a visit to the website in an effort to take the functionality to Twitter regulars or ‘natives’ as they are sometimes known!

Twitter users can pledge to give more using a simple formula:

“I/we pledge to #givemore money/time/energy to @charitytwitteraccountname because…”

Using the magic of the Twitter API, we’re collating all Tweets which follow this structure and pulling them onto the main website grid along with profile pictures.

It’s early days, but we’re hoping the natural inclination of the Twitter population to share combined with the ease of pledging from within Twitter will really help to increase the profile’s campaign.

Not seen the campaign yet? Check it out here: www.givemore.org.uk

We’d love to hear your thoughts.