Pears Foundation

Public Life’s new brand and website for Pears Foundation draws out the thoughtful and contemporary aspects of their brand personality.

The new brand,  launched during Autumn 2010, was developed during a process of stakeholder interviews, peer review and in-depth workshops with the foundation’s directors and communications team.

“We don’t have all the answers, so we like to ask questions,” said Executive Director Trevor Pears. This questioning but confident approach underpins all the Foundation’s work.

Positioning

The brand development process also helped develop a position statement for Pears Foundation, which draws on its Jewish heritage and captures its focus on tackling issues of ‘positive identity and citizenship.’

As part of the branding exercise, Public Life worked with the foundation to clarify the broad themes of its investment programme, including areas such as ‘Exploring philanthropy,’ ‘Education on genocide’ and ‘Israel as a global citizen.’

The new brand has been rolled out over the full range of print and digital media, including an elegant and innovative new website, which encourages the user to explore themes and aspects of Pears Foundation’s work.