Marketing

Key services

We are regularly commissioned to provide marketing and campaigning services. We provide the following:

• Development of campaign strategy
• Offline marketing, including outdoor advertising
• Email news campaigns
• Search engine optimisation
• Pay per click campaign development and management
• Online display advertising.

Marketing planning

Effective marketing is based on user insights. We’re experienced in gathering information about your users and applying these to designing campaigns, as well as aspects product development and service models.

Campaigns

We run integrated and online campaigns for our clients, with particular expertise in social marketing. We use classic ‘Stages of change’ modelling to understand what users expect and need at any particular stage in their journey. Our campaign for Drinkaware. which was targeted at middle-aged at home drinkers, didn’t try to directly change behaviours, but rather nudged the audience by creating a personalized awareness of their drinking behaviours, with a touch of gentle humour.

SEO and online advertising

Search engine optimisation provides a powerful way of ensuring that the right users reach your site. Understanding user needs and behaviours is key to optimising search and creating effective search driven advertising campaigns.

Beyond Google, we also work with the leading display ad networks to deliver effective banner campaigns across appropriate target websites.