Research

Effective research is key to Public Life’s approach and provides excellent return on investment.

There is no substitute for testing a product or campaign.

Understand the situation

Knowing where you are will give you a secure foundation for a coherent and focused strategy.

Competitor profiling
SWOT analysis
Stakeholder consultation
One-to-one interviews
Focus groups
Online surveys
Statistical analysis
Board level presentations of findings

Analyse requirements

Armed with an understanding of the key issues, we then develop models for potential solutions.

Audience mapping
User needs profiling
Personae and user journeys
Requirements scoping
System modelling
Content audits
Site map development
Functional specifications

Test

There is no substitute for testing a product or campaign. We look for feedback on many aspects, including motivations, response to branding, key messages and usability.

Designing test scripts and methodology
Conducting one-to-one or group sessions
Task and time analysis
Analysis of raw data
Recommendations

For an example of one of Public Life’s research-led projects, see our case study on Capacitybuilders.

Do you need to research done? Then contact us.