Brand refresh for UCL’s Centre for Longitudinal Studies

Public Life has created a new logo and brand style for the Centre for Longitudinal Studies, one of the world’s leading authorities in longitudinal research.

Popularised by TV programmes such as ‘Seven Up’, longitudinal studies are large-scale research projects, run over many years with a single group of individuals, which help to track background, behaviours and other factors as determinants in people’s health and life outcomes.

Our new brand places special emphasis on high quality presentation of data, with a range of chart styles and guiding principles for sound information design.