Kitchen Table Project campaign
A brand and multi-channel campaign to shift behaviour in Christian parents.
Public Life developed a campaign brand and strategy for one of the UK’s leading parenting charities. We delivered a marketing strategy as well as a range of creative digital and printed products. The campaign has been successful and continues to thrive.
Based on audience research and behavioural insights Public Life developed a core campaign proposition to engage parents of young children and shift attitudes towards parenting in relation to faith.
Name and creative concept
We ran a collaborative naming exercise with key members of the senior team. Kitchen Table Project emerged as the favourite, capturing the core values of the campaign. The name and creative approach tested extremely positively with our target audience.
Public Life developed and produced a wide range of products and mechanisms to support ongoing campaign engagement including a programme of events and workshops for families and parents.
Public Life worked with us to develop the name, branding and website for the Kitchen Table Project. We enjoyed working with them and we were impressed at how thoroughly they sought to understand our ethos and values, and the specific attitudes and thinking of our target audience. They thought outside the box and brought creative ideas and processes to help develop the branding. We are very pleased with the resulting outputs and the strong visual identity they developed and how this is helping the effectiveness of the campaign.
Lisa Higgins, Head of Research and Impact
Social media marketing
Facebook is a key platform for reaching parents of young children and we developed a content marketing plan and materials to support ongoing promotion through Facebook. The campaign is now seeing high levels of engagement and organic reach.
Mobile-friendly campaign website to enable event bookings, promote local networking and encourage email sign ups.