A website for Pride in London that adapts to changing user needs throughout the year.
In 2013 Public Life created a gorgeous new responsive website for Pride in London and in 2014 we made it even better.
With a new management team run exclusively by volunteers, Pride in London has widened its emphasis from a single summer parade to offer a full festival of community, cultural and sports events running over a week in June.
Plan your Pride
The busy and popular website supports the Pride festival with a calendar, What’s On and guidance for visitors. Each event has an audience, price and geolocation tagging, and supports users’ needs with maps and straightforward information. As Pride’s main community hub, the site also links with its active social media spaces, particularly Facebook and Twitter and provides regular news updates. With featured space for sponsors and promotional space for LGBT+ community groups, it ensures a wider sense of the multiple stakeholder supporting Pride in London.
83% of visitors use mobile during the festival, so the website is also fully responsive, working well across a range of mobile devices. In addition it adapts to meet changing business and user needs through the year – from recruiting sponsors and volunteers in the build up to Pride, through supporting festival goers during Pride week, to follow up afterwards – with adaptive navigation and templates providing stage-appropriate user experiences.
Catering for huge visitor surges on the day
Public Life created a site that met the needs of our users as they hunted for events on the day.